Bread && Butter Online 2018
Art Direction I Concept
We created a a digital campaign introducing Bread && Butter as a permanent shop on the Zalando platform. Our target audience, Gen Next, is all about the product. We knew we had to show the exclusive street wear drops available online in the most authentic way. We did this by grouping together visually inconsistent imagery with a skate sticker. This way we keep to a ‘consistently inconsistent’ style balanced by a minimal execution
Team: Jessica Hoppe
CD: Chang Lin
