Fy
Art Direction I Product Design
I was hired as a freelancer to re-brand Project J - an online accessories shop based in Berlin. Project J became Fy, a brand all about discovery and experience, made for an independent and confident woman with a playful and eclectic sense of style and a youthful spirit. Over the course of 3 months I created the branding, style guide, icon sets, packaging, landing pages, marketing materials, and art direction for photography and video
2014.
