HemArt direction I Product Design
At Hem, I created a scrolling, responsive storytelling pages to give a more in-depth look at product features. For Alphabeta, the art direction that I did for this site was then used throughout the campaign and launch, manifested as subway, lamppost, and print ads throughout London to launch the Hem pop-up shop. I also created pages for other priducts like the Chain shelf and About page
2015. www.hem.com
