Nike Air Max
Art Direction
Done together with the team at ZMS, we created a social media activation, workshop and product still shoot for the launch of the new AM2090 dropping on Zalando. Interpreting Nike's global campaign "the future is in the air" we worked together with the Digi Gxl crew - a female, trans, and non-binary creative collective focusing on 3D and motion design. We crested a digital scavenger hunt, and briefed 3 of our favourite Digi Gxls: Ines Alpha, Tabitha Swanson, and Dani Coyle to create instagram AR face filters. Participants in the hunt had to use all 3 filters and post them under the hashtag to unlock the shoe. Our product shoot images were shot by Haw Lin and 3D elements by Sucuk and Bratwurst.Role: Art DirectorTeam: Luke Atcheson, Soraya GardisiClient: Zalando Marketing Services (ZMS)
2019.
